Re: [mv] Does SSL mean sales increase

[Birgitt Funk <birgitt@booktraders.com>]

On Mon, 13 Dec 1999, Gideon van Gelder wrote:

> ******    message to minivend-users from "Gideon van Gelder" <gideon@swingmaster.nl>     ******
> 
> Hi Everyone,
> 
> Sorry for this off-topic one.
> I'm considering getting my own SSL-certificate
> and server-option.
> 
> Does any of you have experience with a sales-increase
> after getting SSL, in comparison to before, without it ?

I don't know, but I would guess if you were in the US and not
in Europe, you couldn't even start an e-commerce site without it.

I would never buy online via CC without it. 

I think that in Germany, for example, many online shops ship out COD 
and send out a paper invoice or even send out merchandise and bill you 
to pay by "Ueberweisung" (money transfer between banks from account to 
account performed by the buyer check after having received a bill
via mail, not done in the US) or "Euro-Verrechnungsscheck" (similar to 
normal payment by check via mail in the US) later on.

Bottom line IMHO: 

US doesn't trust a customer to send in a check
after merchandise has been sent out and insists on CC (verification
of available funds on the customer's account through Cybercash or
similar things a prerequisite for processing an order at all). 

Europeans don't trust a CC payment mechanism online so much yet and you
have most probably not enough data to know if your sales would increase
because of the introduction of a secure SSL-server on your site.

Have your customer really paid online with their CC on your site without
you having a secure (SSL) Server and a certificate ?

Is the Netherland different ? 8-)
(Sure, they are very nice folks over there, I know that much...8-)).

Install a secure server, ok ?

Birgitt Funk 



> 
> Any kind of tips would be welcomed.
> 
> Thanks a lot and keep on vending,
> 
> -Gideon
> 
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