Re: [mv] Does SSL mean sales increase

["Gideon van Gelder" <gideon@swingmaster.nl>]

Danke, Birgitt ! (thanks in German)

Thank you for your advice.

As a matter of fact, I've received about 20
cc-bought orders which is reasonable regarding that I've kept my site
on low-exposure untill it will be up to what I want so then
we can start advertising and stuff.

You're partly right on everything.
Allmost all orders I've had have been American, allmost all VISA.
A few "fax me your cc"'s just 2 or 3 and no International Transfers
at all: people seem to think this is too much hassle.

Furthermore, our Dutch customers prefer to do things with
a national bank transfer which is safest and quickest in most case.

Thanks again and I think I'll get my SSL,

-Gideon



> ******    message to minivend-users from Birgitt Funk
<birgitt@booktraders.com>     ******
>
>
> On Mon, 13 Dec 1999, Gideon van Gelder wrote:
>
> > ******    message to minivend-users from "Gideon van Gelder"
<gideon@swingmaster.nl>     ******
> >
> > Hi Everyone,
> >
> > Sorry for this off-topic one.
> > I'm considering getting my own SSL-certificate
> > and server-option.
> >
> > Does any of you have experience with a sales-increase
> > after getting SSL, in comparison to before, without it ?
>
> I don't know, but I would guess if you were in the US and not
> in Europe, you couldn't even start an e-commerce site without it.
>
> I would never buy online via CC without it.
>
> I think that in Germany, for example, many online shops ship out COD
> and send out a paper invoice or even send out merchandise and bill you
> to pay by "Ueberweisung" (money transfer between banks from account to
> account performed by the buyer check after having received a bill
> via mail, not done in the US) or "Euro-Verrechnungsscheck" (similar to
> normal payment by check via mail in the US) later on.
>
> Bottom line IMHO:
>
> US doesn't trust a customer to send in a check
> after merchandise has been sent out and insists on CC (verification
> of available funds on the customer's account through Cybercash or
> similar things a prerequisite for processing an order at all).
>
> Europeans don't trust a CC payment mechanism online so much yet and you
> have most probably not enough data to know if your sales would increase
> because of the introduction of a secure SSL-server on your site.
>
> Have your customer really paid online with their CC on your site without
> you having a secure (SSL) Server and a certificate ?
>
> Is the Netherland different ? 8-)
> (Sure, they are very nice folks over there, I know that much...8-)).
>
> Install a secure server, ok ?
>
> Birgitt Funk
>
>
>
> >
> > Any kind of tips would be welcomed.
> >
> > Thanks a lot and keep on vending,
> >
> > -Gideon
> >
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