2. Tag Syntax
ITL tags are similar to HTML in syntax, in that they accept parameters or attributes and that there are both standalone and container tags.
We will call an attribute a parameter if it may be called positionally or if it must be included (see the parameter and attribute sections below).
A standalone tag has no ending element, e.g.:
[value name]
This tag will insert the user's name, providing they have given it to you in a form. A container tag has both a beginning and an ending element, as in:
[if value name]
You have a name. It is [value name].
[/if]