First and foremost, a web application platform really must be a platform — it must play nicely with all the other things that your marketing and logistics and operations and vendor management groups want to bolt onto it. As such, the platform must be flexible, open, pliable, and also somewhat standardized.

Moreover, it needs to perform under screaming loads, as well as hold stable under the day-in-​day-out slog of data that come with running a fair-sized web-centric business. Interchange meets all of these requirements.

We built a $100M+ company using Interchange both as a customer-​facing web application suite as well as the the back-office web-based logistics platform for our buyers, marketers, and warehouse operations.

The Open Source outlook of Interchange, along with its Perl architecture, brings the needed flexibility and continuity throughout the app. A competent and experienced developer can take Interchange and make it sing.